Professional Dedication

In Chinese culture, performing arts are often used as a metaphor for professional dedication. "A minute on stage takes ten years of practice." The breathtaking skills displayed during a performance are the result of persistent, daily efforts in life.

A small individual in this vast world chooses a profession to build a life. To achieve mastery, one must commit to a specific lifestyle and repeat it day after day. That’s why Chinese has the phrase "舍得" (shě dé) — to gain something, you must first let go of many other things.

Inspired by this idea, we created the "Professional Dedication" series.

The bird grooming its feathers on a branch does so to fly higher and longer when it takes off.

It symbolizes how choosing a profession means adopting a particular lifestyle and daily routine — not just picking a job — and sticking to it through continuous effort.

You can’t aspire to be unmatched in singing while regularly harming your voice by drinking. Nor can you aim to excel in creative work while constantly filling your mind with fragmented, meaningless information.