Bloom & Attract

Chinese young people no longer believe in "upward socializing." In the past, some succeeded this way, but now everyone is rushing to do the same . There will always be someone more willing to give up their dignity to please others. So they feel it’s no longer meaningful to spend energy on such social activities. It’s better to use that time to focus on improving themselves.

As an old Chinese saying goes, “Good wine needs no bush.” Another says, “If you bloom, butterflies will come.”

Inspired by this shift in young people’s mindset, we’ve designed the "Bloom & Attract" collection.

It conveys the idea that being strong yourself is better than seeking strength from others.